In many neighbourhoods,healthy food options are unavailable or community members lack the knowledge to make healthy food choices Another constraint is access to capital, both for small businesses providing healthy food as well as potential customers
May,2022 to July,2022
UX Designer
Alongside my other teammates,I carried out User research, paper and digital wireframing, Low-fidelity and high-fidelity Prototyping, usability studies, accounting for accessibility,iterating on design
Figma
Miro
PlanEats is an app focused on providing healthier food options, which includes providing people with better food choices, the skills to cook healthier food, or the knowledge to make healthier food choices. The primary users are Nigerians between the age of 20 and 60 mainly in control of their food
Getting Started
Eating healthy food is crucial to human health and for our design to be built upon deeply empathetic research,we decided to interview people inorder to gain insight and inspiration from the people we’re designing for.
We started by defining our audience. By determining who the target audience are, we were able to move on to the following steps:
Carrying Out The Research
We determined our research method and we interviewed four (4) participants between the ages 18– 60 years, each with the same questions all were interviewed remotely and together as a team.We each had different responsibilities per participant and at one point we were either asking questions, observing and/or taking notes. We were granted permission to record by our participants which allowed us to revisit recordings as individuals.
Gathering Research Findings
Upon concluding the interviews, we reviewed our recordings and notes and drafted out all responses on a board to enable us quickly identify patterns.
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Analysing Research Findings
After identifying some patterns amongst our participants, we went on to narrowing them into FINANCE,CURRENT HABITS and ADOPTING CHANGES.This was based on their similarity and occurrence as it partains research goals
Ideating
We went on to identify various insights associated with the patterns identified and we asked HMW questions to help us propose solutions.
3 out of 4 Participants believe having better cooking environment/kitchen equipments would help them in cooking healthier meals
HMW improve people’s cooking environment to encourage healthy eating habits ?.
Participants usually don’t have a meal plan and go with food that is fast and easy to make.
HMW Incorporate healthy meal habits that fit into the current lifestyle of people?
Most participants store up food and ingredients and few things are bought on a daily/weekly basis when they run out of it in-store
HMW provide a convenient way to store up perishable/fresh food for a long time without worrying about it going bad?
Ideating
After our research and coming up with insights, it was time to come up with solutions for the problems identified. It was important to be limitless and explore various thoughts and wild ideas without judgment as eventually, the best would rise to the top.
Ideation
We evaluated our ideas on some criteria like:
While all these were considered,it was important to make sure that the ideas we were excited to go forward with both relates back to the insights earlier identified.
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Our persona’s story
Our persona is Ali,a 30 years old Male who lives alone in Lagos,Nigeria.He works as a Data Analyst and most times he gets too carried away with work, beating the heavy Lagos traffic while working a 9 -5 job.He finds himself skipping meals during the day or eating late and though he loves homemade meals, he gets home at night tired and is forced to cook the fastest meal he could find in the store.He knows he needs to eat healthier food but he isn't sure how to go about it.
Information Architecture
Highlighted are the Main-pages realized from creating the user flow for first-time users, from their first encounter with the app till they create a Meal plan.
Design
We sketched out different pages multiple times and highlighted important components from each that we would like to keep and combined it in a digital final sketch sketch.This makes it easy to draft solutions, saving costs and also reducing personal bias that we could develop from building digitally
Paper Sketch
Digital Sketch
Design
Prototype
To ensure users could easily perform the task of planning a meal, the screen was connected and now it's time to test.
Test
We conducted an unmoderated usability test on five(5) participant meeting our target audience criteria in order to ensure users can achieve core goals seamlessly and understand their overall experience. The following insights were gathered:
Each participant were asked to perform different tasks based on the research goals some of which are: How easy/difficult was the task to complete and the time on task.
Below are the findings from the research:
Affinity Map
Priority Grid
Refining
Below are some key notes showing how the design was improved based on feedback :
Design
Prototype
Take Away
With our prototype, people can get rid of the bias that eating healthy is costly and time-consuming.We want our users to take care of themselves from the in and out .We also look to provide business opportunities for entrepreneurs and farmers by providing our users with direct access to their stores and products, therefore, promoting sales and revenue for them.
"This Application helps you maintain a Meal plan and you provides vendors onboarded to help with the grocery needed. "
Take Away
I learnt a different approach to handling problems with the Human-centred approach: Inspiration, ideation and implementation. Different from the Design Thinking approach, I learned a new approach to researching and identifying patterns. I enjoyed working with my team and learnt how much we can do as a team. I also enjoyed taking the lead and I was glad I didn’t hide from the role.
Looking at how far we’ve come as a team with the design, we are looking towards making it a product and continuing as a Business project where we look to better improve our designs.
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