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Brief

The Problem

With a need to convey the vivid spectrum of Nigerian lifestyles to the world, it is discovered that existing approaches does not holistically capture the essence of the Nigerian experience.

How Long

July,2023 to Aug,2023

My Role

Web designer & developer

My Responsibilities

Determine the creative direction of the ianigeria website through reasearch, wireframes, developing the website and iterating based on feedback.

Tool Used

Figma app logo

Figma

Wordpress

Opportunity

By enhancing the way information is presented, shared, and interacted with, we can bridge the gap between the project's aim and the users' understanding. A user-centric approach that considers the cultural nuances, preferences, and expectations of the audience will enable us to create a platform that genuinely showcases the vibrant mosaic of Nigerian lifestyles.

Research

Getting Started

Planning the Research

I started by defining clear research objectives based on the project's goals and questions we want to answer. This ensures that the research is focused and provides actionable insights.
For this Project this involved meeting with project owner to get understanding of the project scope, objectives, and deadline.

Ideation

Information Architecture

Site Map

IANIGERIA-sitemap

Based on the research insights, I created site map to ensure the seamless flow of users within the website . This helps in identifying the key user interactions and ensuring a seamless and intuitive experience

Prototype

Design

Wireframes

I developed mid-fidelity wireframes to visualize the layout and structure of the interface. This allows for quick iterations and feedback before moving on to high-fidelity prototypes.

Once the Mid-fi were completed, It was easier to develop the Website. Using wordpress themes and plugins like Elementor, writing custom code and employing CSS media queries to apply different styles and layouts based on the device's screen size. By defining breakpoints at specific screen widths, I ensured that the design adjusts smoothly to various devices.

To ensure the websites served its purpose of capturing the essence of the Nigerian experience , i went on to conduct usability test.

directories wireframe
stories wireframe
hero wireframe
Testing

Test

USABILITY TESTING

For this project, this involved gathering feedback on the design's effectiveness from the stakeholderand project owner. I also ensured the admin manager had proper guidance on navigating the wordpress dahboard inorder to effectively create post as needed.

I also conducted quality assurance to verify that the implemented design matches the intended outcome.

This feedback helped me identify issues with responsiveness and user experience across different platforms

Result

Design

WEBSITE

Take Away

Take Away

IMPACT

By refining the presentation of content through effective design, interaction, and storytelling techniques, we ensure that users gain comprehensive insights into the depth and diversity of life within Nigeria. This, in turn will establish a strong connection between the project's mission and its audience, fostering a deeper understanding and appreciation for the richness of Nigerian lifestyles.

Take Away

WHAT I LEARNED

I value feedback and iteratively refine the design based on constructive criticism, however there were case of differing opinions or conflicting requirements, it was necessary to facilitate constructive discussions and find solutions that strike a balance between various perspectives.
Sometimes Stakeholders just need clearer understanding of design rationale and decisions, by learning to communicate this I saved time and avioded unnecessary revisions.

Though we have many existing Blogging sites , some of which cover historic and current information of Nigeria in general, by taking advantage of my UX design skills, i was able to bridge the gap between design and implementation and give a different feel to the website, a intuitive and visually captivating user interfaces that not only meet modern design principles but also align with the client's brand guidelines and provide a delightful user experience..

By dividing the project into smaller, manageable tasks ,I spent less time in developing the website . Rather that go off building on custom templates, having a clear site structure in-line with the project-scope through wireframing, did not only speed up the project but ensured a seamless and intuitive experience.

OTHER PROJECTS

project 01

PlanEats

A food planning mobile app for adults with busy schedule

PlanEats is an app focused on providing healthier food options, which includes providing people with better food choices, the skills to cook healthier food, or the knowledge to make healthier food choices.The primary users are Nigerians between the age of 20 and 60 mainly in control of their food

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project 03

MovieLovers

A house rental responsive Web app for tenants in Nigeria

Most Cinemas In Nigeria do not provide the means to reserve a seat therefore Users are forced to visit the cinema ahead of Showtime to choose their preferred seats.
Here we look at how online ticketing and seat reservation solve this.

View Project